The maison was founded in the last quarter of the nineteenth century. Until the early 20s Bulgari’s jewels are inspired by Art Déco and made with platinum frames.
The thirties are characterized instead by more important dimensions, and for well-defined geometric patterns embellished with diamonds combined with a colored gem.
At the end of the forties Bulgari launched watches with a snake bracelet, a motif destined to become one of the most famous icons of the brand.
At the end of the fifties the design of Bulgari began to differentiate itself from that of Paris, the Maison began to choose the gems based on their chromatic effects; the creations become multicolored and the color combinations more and more daring.
Thus, an Italian jewelry school was founded and the Bulgari style established itself as one of its main interpreters.
In the seventies objects of everyday life are transformed into playful jewels. The use of yellow gold conveys the idea of ”wearable from morning to evening” jewelry, a concept destined to establish itself as an unmistakable mark of the brand.
In the eighties develops a revolutionary concept through the use of modular jewels, Parentesi is the most famous motif ever.
The jewels of the nineties are distinguished by the delicate color combinations and the sober motifs especially in the necklaces.
In the new millennium the style of Bulgari changes deeply, the new design sees the revival of white gold and platinum, declined in delicate perforated flexible motifs, in turn a reflection of contemporary taste for the use of chromed metals.