TUDOR WATCHES
A SELECTION OF DARING DESIGNS
aesthetics, proven reliability and unique value for money. The origins of TUDOR date
back to 1926, when “The Tudor” was first registered as a brand on behalf of the
founder of Rolex, Hans Wilsdorf. He created the Montres TUDOR SA Company in
1946 to offer watches with the quality and dependability of a Rolex, at a more
accessible price point. Renowned for their robustness and affordability, throughout
their history TUDOR watches have been the choice of bold adventurers on land,
underwater and on ice. Today, the TUDOR collection includes emblematic models
such as Black Bay, Pelagos, 1926, and TUDOR Royal. Since 2015, TUDOR has also
offered mechanical Manufacture Calibres with multiple functions and superior
performance.
THE WORLD OF TUDOR
reflects both the history of the brand and what it stands for today. It tells the
adventures of individuals who have achieved the extraordinary on land, on ice, in the
air and underwater, with a TUDOR watch on their wrists. It also refers to the vision of
Hans Wilsdorf, the founder of TUDOR, who manufactured TUDOR watches to
withstand the most extreme conditions, watches made for the most daring lifestyles.
It is testimony to TUDOR’s singular approach to watchmaking, which has made it
what it is today. At the cutting edge of the watchmaking industry, its innovations are
now essential benchmarks. The TUDOR “Born To Dare” spirit is supported
throughout the world by first class ambassadors, whose achievements result directly
from a daring approach to life.
DAVID BECKHAM
One of the most admired, gifted and successful football players of all time, a
philanthropist, an entrepreneur and a global style icon, David Beckham’s life journey
embodies the daring values that made TUDOR what it is today.
JAY CHOU
Musician. Actor. Director. Icon. For over a decade, the ‘King of Asian Pop’ has
pushed boundaries around the world. From Taipei to Hollywood, Jay Chou is always
ready to go where the next challenge takes him.
CHENG YI
Renowned Chinese actor Cheng Yi is one of those daring individuals, and now he’s
part of the TUDOR family. He stays true to himself, always pushes the boundaries,
and dares to take on the unknown.
GLI ALL BLACKS
Since 2017, New Zealand’s national rugby team, the legendary All Blacks have been
ambassadors for TUDOR and its #BornToDare signature. Rugby is a powerful,
uncompromising sport with noble values, a sport for the bold, a true reflection of the
spirit that has driven this watchmaking brand since its inception.
BEAUDEN BARRETT
Beauden Barrett was elected the world’s best rugby player in both 2016 and 2017.
He is only the third rugby player in history to twice receive this distinction. A key
player helping the All Blacks to become World Champions in 2015, he is now third on
the All Blacks all-time Test points-scoring list.
SARAH HIRINI
TUDOR is proud to be celebrating the spirit of its brand signature “Born To Dare” by
joining forces with Sarah Hirini, one of the most well-respected players in
international rugby and a long-time advocate for women's sport.
WORLD SURF LEAGUE
Since Winter 2021/2022, TUDOR is partnering with the World Surf League on its two
legendary Big Wave Season events, the TUDOR Nazaré Big Wave Challenge in
Nazaré, Portugal, and the TUDOR Jaws Big Wave Challenge in Maui, Hawaii.
NIC VON RUPP
In 2023, Nic von Rupp rode some of the biggest waves in the history of surfing at
Nazaré Beach in his native Portugal. And that’s only his most recent
accomplishment. He’s dared to push the boundaries of big wave surfing for years.
CLÉMENT ROSEYRO
Clément Roseyro didn’t just become a waterman—he was born into it. Hailing from
the coastal town of Anglet, France, the ocean has been a major part of his life for as
long as he can remember. He started surfing at age six and hasn’t looked back since.
MORGAN BOURC’HIS
Three-time freediving World Champion Morgan Bourc’his has been teaming up with
TUDOR for over a decade on interesting projects, bringing the “Born To Dare” ethos
to life in oceans around the globe.
INTER MIAMI CF
That’s right, TUDOR is now the Official Timekeeper of Inter Miami CF, the global club
bringing world-class fútbol to fans locally and worldwide. Born from a daring spirit, the
club is now one of the hottest teams in sports within just five seasons.
VISA CASH APP RACING BULLS FORMULA ONE TEAM
TUDOR has established a long legacy of competing on the racetrack. TUDOR
supported winning teams during the golden era of motorsport, starting with the Tudor
Watch Racing Team in the late ‘60s, all the way to the recent IMSA TUDOR United
SportsCar Championship. Now, in 2024, TUDOR is returning to the grid once more.
TUDOR PRO CYCLING TEAM
Partnering with cyclist Fabian Cancellara, winner of multiple Olympic and World
Championships, TUDOR brings its founding daring spirit to the professional cycling
world, charting a course that will impact many aspects of this exciting global sport.
FABIAN CANCELLARA
Fabian Cancellara is someone who has always carved his own path. Pushing himself
further and further, he would go on to win two Olympic medals, four World Titles,
seven Monument Classics, and many other top-tier cycling competitions. For most,
this would be enough. But, for Cancellara, it was just the beginning.
GIRO D’ITALIA
TUDOR is the Official Timekeeper of the entire RCS family of races that include
Monuments like the Classic Milano-Sanremo and Il Lombardia, not to mention the
famed Strade Bianche. The daring spirit of TUDOR lives in every cyclist who
competes in the Giro d’Italia.
RALLY DAKAR 2025
TUDOR serves as the official timekeeper of the Dakar Rallye, making sure every
second is accounted for across every stage.
ABOUT TUDOR
RELIABLE AND ROBUST WATCHES SINCE 1926
MANUFACTURE
Every TUDOR watch is assembled and fully tested to TUDOR’s superior standards
and at the brand’s watch Manufacture located in Le Locle, Switzerland. This new
state-of-the-art facility, bringing together the know-how of watchmakers with the best
in production management and automated testing systems, was completed in 2021
after three years of construction.
MOVEMENTS
In 2015, TUDOR announced its first Manufacture Calibre in its history. A high-
performance Calibre of excellent precision and proven robustness, it offers a 70-hour
power reserve meaning that a wearer can, for example, take off the watch on Friday
evening and put it on again on Monday morning without having to wind it.
HISTORY
TUDOR was first created by Hans Wilsdorf in 1926 to make the best possible watch
at the best possible price. Nearly a century later, TUDOR is doing just that – crafting
robust and reliable watches at accessible price points.
