Founded in 2018 in the heart of Switzerland, NORQAIN is an independent brand that embodies watchmaking excellence and a strong commitment to environmental sustainability. The watches, made with 100% animal-cruelty-free materials, are designed for those who love the outdoors and seek innovative timepieces with a distinctive design.

NORQAIN stands for three core values: Independence, Freedom, Adventure. These principles not only define the brand’s spirit but also give their names to its three precious collections. At the helm of the brand is the Küffer family, a long-standing name in the Swiss watchmaking industry, who have combined their family heritage with the strategic vision of Jean-Claude Biver, an industry legend and member of the NORQAIN Board of Directors.

Every NORQAIN timepiece is made unique by the customizable plate positioned on the left side of the case, which can be engraved with a personal message — initials, lucky numbers, or important dates — transforming each watch into an indelible memory.

Since 2020, NORQAIN has partnered with the prestigious Swiss manufacture Kenissi, producer of COSC-certified movements with a power reserve of at least 70 hours.

Strengthening the brand’s identity and values, Gigi Buffon – a world football icon – has joined the NORQAIN family as a brand ambassador and investor. His passion, authenticity, and dedication perfectly embody the spirit of the brand. Alongside him, tennis player Stan Wawrinka wears NORQAIN on the court, testing the resistance and reliability of its timepieces in the most extreme conditions.